The Kering Group is a French multinational corporation that specializes in luxury goods. It is the parent company of well-known fashion brands such as Gucci, Saint Laurent, and Alexander McQueen, among others. Despite its success in the fashion industry, the Kering Group has been the subject of numerous conspiracy theories, many of which revolve around the alleged existence of a secret cult within the company.

According to these theories, the Kering Group is not just a fashion company, but also a secretive cult that is dedicated to the worship of a deity known as the “Golden Child.” The Golden Child is said to be a being of immense power and knowledge, and it is believed that the members of the Kering Group’s cult seek to harness this power for their own gain.

One of the most prominent pieces of evidence cited by proponents of this conspiracy theory is the company’s logo, which features a stylized letter “K” with a golden circle in the middle. Some have claimed that this circle represents the Golden Child, and that the Kering Group’s logo is a secret symbol of the cult.

Another piece of evidence often cited by believers in this conspiracy is the fact that many of the Kering Group’s fashion designers have included references to occult symbols and imagery in their work. For example, the fashion brand Alexander McQueen was known for its use of dark, gothic themes in its clothing and accessories, and many of the brand’s designs featured references to occult symbols such as the pentagram.

Recent Balenciaga Controversy

Balenciaga is a luxury fashion house that is owned by the Kering Group. It is known for its avant-garde designs and its influence on the fashion industry. Despite its success, Balenciaga has also been implicated in the conspiracy theories surrounding the Kering Group and its alleged secret cult.

According to these theories, Balenciaga is not just a fashion brand, but also a key player in the worship of the Golden Child. Some have even claimed that the brand’s designs are intended to serve as secret symbols and codes for the members of the cult. For example, some have pointed to the brand’s use of the color gold in its designs as evidence of its connection to the Golden Child.

On November 16 2022, Balenciaga released a gifting campaign – shot by renowned photographer Gabriele Galimberti – which included items like studded dog bowls and candle holders shaped like beer cans. However, the accompanying photos sparked controversy and were criticized for their perceived sexualization of children. In the images, children are seen holding stuffed bears dressed in bondage gear, including collars with locks, leather harnesses, and fishnets. In another advertisement from the spring 2023 campaign, released just five days later, a handbag is perched on a pile of paper, which reportedly includes documents referencing a US Supreme Court case about child pornography.